Faculty Profiles

Catherine Hessick

Visiting Assistant Professor, Marketing
Accounting, Business, Economics & Finance

[email protected]

Education

  • B.S., Business Administration, Franciscan University, 2005
  • M.B.A., Marketing Management and Sports & Entertainment Management, University of Dallas, 2006
  • Ph.D., Marketing, University of South Alabama, 2021

Teaching Interests

My teaching interests are business ethics, integrated marketing communications, digital marketing, and marketing research and analytics.

Research, Scholarship or Creative/Artistic Interests

My research interests are business ethics, digital marketing, humor, and advertising. Recently, I examined how normative ethics perspectives affect moral disengagement and ethics behavioral intentions. In other words, can how one views a situation, in an ethics context, change their behavior intentions.

  • Business & Society
  • Business Administration Independent Study/Research: Social Media
  • Business Administration Independent Study/Research: Social Media Marketing
  • Marketing Research
  • Spc:Social/Digital Media Mktg
  • Special Topic: Business Decisions in Sports Management

Publications

Merkle, A.C., Hessick, C., Leggett, B., Goehrig, L., O’Connor, K. (2020) Exploring the Components of Brand Equity Amid Declining Ticket Sales in Major League Baseball. Journal of Marketing Analytics. 8(3) 149-164.

Presentations

Catherine Hessick. (2020) “Sharing a Laugh: The Moderating Role of Need for Humor in the Sharing of Online Advertisements.” Paper Presentation at the Academy of Marketing Science Conference, virtual.

Merkle A., Hessick C., Leggett B., Goehrig L., O’Connor K. (2020) “Up Rooting: Sports Marketing Analytics and Attendance in Major League Baseball.” Paper Presentation at the Association of Marketing Theory and Practice Conference, virtual.

Beachum N., Loes M., Wellborn S., Hessick C. (2020) “B2B Social Media Marketing: A Content Analysis of the Role of Scope on Firm Performance.” Paper Presentation at the Association of Marketing Theory and Practice Conference, virtual.


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